Meet the Founder
Embed Humanity in AI
JX Xolani Gumede
Thought-Leader | Author | Public Speaker
Project & Development Manager | Certified Ethics Officer (EO 1536) | AI Ethicist | Pan-African Business Development Specialist | Food Advocate
JX Xolani Gumede is the Founder of JX & Co, a thought leadership and ethics agency specialising in AI Ethics, Organisational Ethics, and AI Ethics in Agriculture.
He is a Certified Ethics Officer (The Ethics Institute, Cert. No. 1536), a Professional Construction Project Manager (SACPCMP), and holds a Master’s in Project Management from the University of Southern Queensland, Australia.
He is the author of The Conscious Navigator and an international speaker on food justice, AI ethics, and ethical governance.

Leadership Journey
From pioneering ethical frameworks to leading major institutions, JX Xolani Gumede’s path reflects a deep commitment to transformative leadership—shaping industries through vision, integrity, and purpose.
Leading thought leadership and ethics agency specialising in AI Ethics
iLembe Chamber of Commerce & Industry
Leading thought leadership and ethics agency specialising in AI Ethics
South Africa's first Black commercial strawberry farmer
Project Management, University of Southern Queensland, Australia
Our Thesis
This thesis presents a comprehensive exploration of our research topic, combining in-depth analysis, practical insights, and academic rigor. It reflects our commitment to advancing knowledge and offering meaningful contributions to the field.
Licenses & certifications
Recognized for professional excellence, JX Xolani Gumede holds certifications as a Certified Ethics Officer (The Ethics Institute, Cert. No. 1536) and a Professional Construction Project Manager (SACPCMP), reflecting his commitment to ethical leadership and strategic governance.

